ADMI 3315
Project Instructions
Business
Plan Document and e-commerce Web site Project
Value: 100 points + 15
points Oral Presentation
Format or Specifications
for the written report:
(-1 pt for each
specification you did not apply, maximum of 5 points)
Double
spacing, Font Arial, Font Size 12, Numbered pages (bottom of page), Regular
page margins, Title page (name of company and logo, team members with
signatures, course, section, date), Table of contents, Introduction, Business
Plan, Technical Requirements, Appendices.
Clearly identify each section of the project with a heading or
subheading in Bold. Contents could be written in either English or
Spanish, but make sure you run the spelling and grammar check before
submitting! PRINTING REQUIRED There
will be a penalty: 6 errors @ -1 point
Components of the Business
Plan Document: (Total Points: 50)
1.
Vision and
a.
Vision: business’s hopes
and desires (3
pts)
b.
2.
Business Description
a.
Summary of your
e-business’s background and business idea, when and where your e-business was
formed, its history to date, key personnel, and future goals (3 pts)
b.
Objective(s) of your
business (Web presence goals from the list on chapter 3) (3 pts)
3.
Products or Services (5 pts)
a.
Describe each product in
terms that make clear the product’s benefits to potential customers
b.
Describe a service: what
it is, how it works, what makes it unique, and how potential customers can
benefit from it
4.
Marketplace Analysis
a.
Industry Information: use
real data but be brief, please! (5 pts)
b.
Targeted Customers:
Identify potential customers and their characteristics (5 pts)
c.
Marketing and
i. Advertising
you will use in your Web site and promotion strategies (6 pts)
5.
Revenue Model
a.
Explain what revenue model
will you use and why. (4 pts)
6.
Legal Issues
a.
Privacy Statement
(privacy policy) (3 pts)
i. You
can get some ideas from other Web sites.
7.
Technical Requirements
a.
Specify the platform, language or tool that
your team will use to develop the Web site. Justify your answer. (3 pts)
b.
What is the proposed URL or domain name of the Web site? (1 pt)
c.
Do you plan to buy or lease the Domain name? Justify
the answer with numbers. (3 pts)
d.
Explain the Web hosting alternative you plan to use
and justify your decision. (Remember: you are not actually going to pay but you
can assume or just pretend by using real prices
from real hosting services!) Chapters 9 & 12 can help here. Evaluate
using the 6 factors discussed in chapter 12.(4 pts)
Minimum requirements of the Web site: (Total points: 50)
(Your group is expected to work beyond these requirements!)
a. Home
Page: logo, photos,
images or animation, brief
introduction or welcome message, links to other sections of the Web site, if
using e-payments show some links, shopping cart image (just a demo!), logos or
information related to certifying authorities or payment methods, copyright,
etc. (you can use real web sites as models) (10 points)
b. Main
Links: information
about the company, history and mission statement, information about products
and services, help section or FAQ, ways to contact the company or Webmaster,
Privacy Policy, registration or log-in (if necessary) (7 points)
c. Additional
pages or sections:
i. At least one order or membership form
(it does not have to work, just a demo!) (5 pts)
ii. Privacy policy (look for ideas on the
Web) (7 pts)
iii. Information about the company
(history, mission or purpose, etc.) (6 pts)
iv. Contact information (this info could
be placed on the Home Page if you prefer) (6 pts)
v. Page(s) with photo gallery or list of
products and/or services and costs (prices) (9 pts)
Oral Presentation: (10
points)
1.
Maximum
time: 15 minutes (-3 for each additional minute you consume)
2.
Power
Point presentation:
Components 1 – 5 from the Business
plan
Check for errors (3 errors @-1)
Follow the rule of no more than 5 or 6
bullets per slide (-2 if you don’t follow this rule)
Use solid fonts (like Arial or
Verdana) and dark background with light color fonts. (-2
if you don’t follow this rule)
3.
Web
site demo (make sure
the links work before showing them to the class!)
GROUP EVALUATION
At the end of
the class you will fill an evaluation form.
You will evaluate the performance of each group member and
yourself. Failing to do so will result
in a 5% penalty from your project grade.
Remember: You can check well-designed Web
sites for ideas. Your Web site should be
original and
visually interesting for potential customers or visitors. Check grammar, spelling errors before
submitting. Additional instructions for
submitting the final report and oral presentation will be posted later on. You should provide the complete URL of your
Web site on a separate page of the Business plan.