ADMI 3315

SECOND PARTIAL EXAM

FRIDAY, NOVEMBER 12^TH 2010

AE-105

8AM – 12:30PM

REVIEW TOPICS (Chapters 3 & 4)

Don’t forget: Read “Learning from failures Walmart.com” case from chapter 3

CHAPTER 3

· What are revenue models?

· Catalog revenue model

· web catalog revenue model

· List the types of businesses using the Web catalog revenue model

· What’s the problem with luxury items?

· personal shopper agent

· problem with clothing retailers

· Initial problems with traditional discount retailers

· What is the Digital Content Revenue Model

· What is advertising-supported revenue model?

· What is the model used by major US broadcasters?

· What is the problem with web advertising (reasons for the slow success)?

· problems with demographic information

· List types of web sites using advertising-supported revenue models

· what is a portal or web portal?

· targeted classified advertising

· what is the advertising-subscription mixed revenue model?

· offer 2 examples of companies using this model

· what is fee-for-transaction revenue model?

· give 5 examples of companies using this model

· what is fee-for-service revenue model?

· list 2 examples of companies using this model

· what is cannibalization?

· what is an strategic alliance?

· creating an effective web presence

· Identify the 7 web business site objectives

· key goal/element for web sites of non-for-profit organization

· what is web site usability

· identify the 7 motivations of web site visitors

· identify ways to make a web site accessible

· goals that should be met when constructing web sites

· trust and loyalty issues

· guidelines for customer-centric web sites

CHAPTER 4

· Product-based vs. customer-based marketing strategies

· study figure 4-4

· define segments, micromarketing

· geographic, demographic, and psychographic segmentation

· one-to-one marketing

· behavioral segmentation, occasion segmentation, usage-based segmentation

· Traditional set of categories of visitors based on behavior

· Know the 5 stages of customer loyalty in correct order.

· acquisition cost vs. conversion cost

· what is a banner ad? know different types of banner ads

· banner exchange network

· text ads

· inline text ad

· interstitial ad

· what is the problem with online ad cost & effectiveness?

· what is CPM?

· metrics used for online ad cost

· why is so difficult to measure online ad effectiveness?

· cost of email message

· conversion rate of email

· opt-in email

· emotional branding vs. rational branding

· viral marketing strategies

· Identify the 3 elements or parts of a search engine

· reason for companies buying additional domain names

· ICANN

· Domain name parking