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University of Puerto Rico

Mayagüez Campus

College of Business Administration




A.  Course Information

General Information:

     Course Code:        ADMI 4995

     Course Title:          Fundamentals of Web Design

     Credit-Hours:         2 crd

     Academic Term:    1st semester 2006-2007

Course Description:

            Web design and development concepts and techniques.  Concepts and technical skills required to design, build and implement interactive websites, including learning to code a Web page, optimizing images, tables, tools to control the style and layout of multiple Web pages, and graphical Web development tools to aid in the design process and site management.


            ADMI 3007 or equivalent course.

Course General Learning Goals:

  1. Describe the Web design environment.
  2. Identify and apply principles of effective Web site design.
  3. Explain how to organize and display site content.
  4. Create a Web document.

Content Outline and Time Distribution



Understanding the Web Design Environment

The Current State Of HTML

15 min

Choosing an HTML Editor

15 min

Variables in the Web Design Environment

15 min

Considering Connection Speed Differences

15 min

Coding for Multiple Screen Resolutions

15 min

Operating System Issues

15 min

Web Site Design Principles

Design for the Computer Medium

1 hr

Create a Unified Site Design

1 hr

Design for the User

1 hr 30 min

Planning the Site

Create a Site Specification

30 min

Identify the Content Goal

30 min

Analyze Your Audience

30 min

Create Conventions for Filenames and URLs

30 min

Create a Site Storyboard

30 min

Planning Site Navigation

Creating Usable Navigation

30 min

Building Text-based Navigation

30 min

Linking with Text Navigation Bar

30 min

Adding Contextual Linking

30 min

Using Graphics for Navigation and Linking

30 min

Creating Page Templates

Understanding Table Basics

1 hr

Creating a Page Template

2 hr

Introducing Cascading Style Sheets

Understanding CSS Style Rules

1 hr

Building a Basic Style Sheet

2 hr

Understanding the Cascade

1 hr

Understanding Basic & Advanced Selection Techniques

2 hr

Web Typography

Understanding Type Design Principles

30 min

Understanding CSS Measurement Units

30 min

Using the CSS Font and Text Spacing Properties

30 min

Working with Images and Color

1 hr

Graphics and Color

Computer Graphic Fundamentals

30 min

Understanding Graphics File Formats

30 min

Building and Testing Graphics

1 hr 30 min

Publishing and Maintaining Your Web Site

Publishing Your Web Site

30 min

Testing Your Web Site

30 min

Refining and Updating Your Content

30 min

Attracting Notice to Your Web Site

30 min

Web programming languages: HTML, XHTML, JavaScript basics

13 hrs

Graphical web development tools: Dreamweaver basics

7 hrs

Total hours

45 hrs

Department/Campus Policies:

Class attendance: Class attendance is compulsory. The University of Puerto Rico, Mayagüez Campus, reserves the right to deal at any time with individual cases of non‑attendance. Professors are expected to record the absences of their students. Frequent absences affect the final grade, and may even result in total loss of credits. Arranging to make up work missed because of legitimate class absence is the student’s responsibility. (See Undergraduate Studies Information Bulletin, pp. 55 2003-04.)

Absence from examinations: Students are required to attend all examinations. Student who are absent from an examination for a justifiable reason acceptable to the professor, will be given a make-up exam. If the exam is not taken, the student will receive an F on the missed examination. (See Undergraduate Studies Information Bulletin, pp. 56, 2003-04.)

Final examinations: Final written examinations must be given in all courses unless, in the judgment of the Dean, the nature of the subject makes it impracticable. The professor evaluates the final examination choosing the method deemed most appropriate and renders an evaluation providing sufficient objective evidence for the grade awarded. I f necessary, final examinations scheduled by special arrangements must be given during the examination period prescribed in the Academic Calendar, including Saturdays and Sundays.  Change in the date assigned for a final exam may only be effected with the written authorization of the respective Dean and Registrar.  (See Undergraduate Studies Information Bulletin, pp. 56, 2003-04.)

Partial withdrawals: A student may withdraw from a course before the deadline established in the university academic calendar.  Partial withdrawal will not be permitted after the established deadline.  Federal regulations require that the course professor specify the last day of attendance to class and sign the withdrawal form.  After a student completes the established procedure and submits the completed official request to the Office of the Registrar.  The Registrar will post a “W” (withdrawal) for the particular course or courses on the student’s permanent record.. (See Undergraduate Studies Information Bulletin, pp. 53, 2003-04.)

Complete withdrawals: A student may completely withdraw from UPRM, at any time up to the last day of classes by obtaining written permission from the respective college.  After the student completes and submits an official request, the Registrar will post a “W” in every course in the student’s academic program for that semester and will record the official date of withdrawal.  Federal regulations require faculty to specify the last day of attendance in each course. (See Undergraduate Studies Information Bulletin, pp. 53, 2003-04.)

Disabilities: After introducing and identifying himself/herself to the instructor and the institution as a student with a disability, the student will receive reasonable accommodations in his/her courses and evaluations.  For additional information, contact Services to Students with Disabilities at the Office of the Dean of Students (Q-019), 787-265-3862 or 787-832-4040, Ext. 3250 or 3258.

Ethics: Any academic fraud is subject to the disciplinary sanctions described in Articles 14 and 16 of the revised General Student Bylaws of the University of Puerto Rico contained in Certification 018-1997-98 of the Board of Trustees.  The professor will follow the norms established in Articles 1-5 of the Bylaws.



B. Instructor  Information

General Information:

Instructor:                  María de los A. Larracuente Martínez

Office:                        AE-324

Phone:                       265-3800, ext. 5357

Office Hours:             L W 11:55am-12:55pm; M J 8:45-10:45am



Instructional Strategies:

The presentation methods include the following: Instructor activities involving lectures, presentations with software and chalkboard, and demonstrations.  Student activities involve discussions, readings, homework, independent study, assignments, Internet research, problem solving, brainstorming, teamwork, questioning, and active listening.


Minimum Required or Available Resources:


Storage device (jump drive)

Internet Access





Evaluation/Grade Reporting:

Midterm                                              20%

Final Exam                                         20%

Homework and Class Participation    20%

Final Project                                       40%


Grade and Point Range:
 90 – 100 A          80 - 89 B        70 - 79 C         60 - 69 D       0 - 59 F

Assessment of Learning:

            During the semester we will be using several techniques that will help us determine your level of learning. Our main purpose is to help students identify how much and how well he/she is learning and to detect areas that may need reinforcement before the final grade is determined. These techniques will also help the professor use more effective teaching strategies. Among others, we will use portfolios, written assignments, and project presentations.



Andrew, Rachel. (2002) Fundamental Web design and development skills. Birmingham:Glasshouse.

Carey, Patrick. (2004) New Perspectives on XML. , MA: Thomson-Course Technology.

Nielsen, Jakob. (2000)Designing Web usability.  Indianapolis, Ind.:New Riders.

Shelly, Gary B., Cashman, Thomas J. & Quasney, Jeffrey J. (2004) FrontPage 2003: Comprehensive Concepts and Techniques. , MA: Thomson-Course Technology.

Shelly, Gary B., Cashman, Thomas J., Woods, Denise M. & Dorin, William J. (2005) HTML: Comprehensive Concepts and Techniques. Boston, MA: Thomson-Course Technology.

Wang, Paul S. & Katila, Sanda S. (2004) An Introduction to Web Design + Programming. Belmont, CA: Thomson- Brooks/Cole.